The Marketing Team
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Christian Araya - Creative Direction
Creative Director, Designer and Digital Animator with extensive experience leading cross-functional teams in design, motion graphics, and UI/UX for global brands. Skilled at developing scalable creative systems, streamlining workflows, and elevating brand identity through impactful storytelling and visual strategy. Proven ability to bridge creativity and operations, delivering innovative solutions that drive engagement and performance.
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Andrea Chaves - Maketing Estrategist
Journalist and Strategic Specialist focused on building data-driven campaigns that connect brands with their audiences. Experienced in blending creative storytelling with performance insights to strengthen positioning, drive growth, and nurture long-term customer relationships. Skilled at turning business goals into actionable marketing strategies that deliver measurable results.
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Jeimmy Solís - Copy Writer
Journalist crafting clear, engaging, and persuasive messages that connect brands with their audiences. Skilled at adapting tone and style to different platforms, from digital campaigns to long-form content. Focused on turning ideas into impactful stories that drive attention, trust, and action.
A powerful team with big wins!
Macrobiótica Salud y Vida – Alajuela
Objective
Strengthen the brand’s digital and commercial presence, positioning both the physical store in Alajuela and its natural product offering nationwide.
Approach
We designed and implemented an integrated strategy that combined content creation, promotional campaigns, and community engagement to amplify visibility and drive growth.
Key Achievements
Brand Positioning: Established a solid presence in Alajuela, positioning the brand as a local reference in natural health.
Community Growth: Built and consolidated a strong digital community that actively interacts, seeks advice, and makes online purchases.
E-commerce Performance: Delivered a significant increase in digital sales through an optimized website and higher customer traffic.
Product Recognition: Enhanced awareness and recall of the brand’s products at both the provincial and national level.
Result
Today, Macrobiótica Salud y Vida stands as a brand with a clear digital identity, strong market positioning, and a steadily growing online channel.
Dr. Martínez Hoed – Specialist in Abdominal Wall Hernia Surgery
Objective
Strengthen patient trust in his private medical services and ensure a consistent flow of consultations.
Approach
We focused on building an active digital presence that highlighted his expertise, professionalism, and credibility as a specialist.
Key Achievements
Patient Flow: Secured a steady stream of patients for his private consultation days.
Specialist Positioning: Positioned Dr. Martínez Hoed as a trusted and leading expert in abdominal wall hernia surgery.
Patient Confidence: Built trust and reassurance, helping patients feel confident in choosing him as their surgeon.
Digital Presence: Established a consistent and professional online presence that supports his reputation.
Result
Today, Dr. Martínez Hoed maintains a stable schedule, serves patients who value and trust his expertise, and benefits from a strong digital identity that reinforces his private practice.
Objective
Position the clinic and its founder in a highly competitive market while building trust among potential patients.
Approach
We implemented a digital communication strategy centered on trust, professionalism, and highlighting the benefits of their dental services.
Key Achievements
Market Positioning: Established the clinic and its founder as trusted references in the dental field in Curridabat.
Patient Growth: Increased the number of patients served by 70%, ensuring a consistent flow of appointments.
Brand Identity: Built a strong digital presence that communicates safety, expertise, and approachability.
Result
Today, NC Dental benefits from a growing community, an active schedule of patients, and a solid social media presence that reinforces the quality of its services.
NC Dental – Dental Clinic in Curridabat
Objective
Develop a complete digital presence from the ground up, including visual identity and social media launch, to support the opening of his private practice.
Approach
We focused on building trust in a market where reputation and recommendations are critical, highlighting his professionalism and warmth as a pediatrician.
Key Achievements
Specialist Positioning: Positioned Dr. Durán as a recognized and trusted pediatric professional in Heredia.
Community Building: Created a strong community of parents who actively engage and recommend his services.
Practice Growth: Achieved a 100% increase in his schedule occupancy, ensuring a steady flow of consultations.
Result
Today, Dr. Gustavo Durán has a consolidated digital identity, strong social media support, and a private practice with a fully booked schedule.